July 1996 - June 1999: Terroir.com, E-Commerce Solutions Agency, France
Position: Online Manager
Defined the strategy and implemented a website dedicated to French wines, enabling e-commerce transaction. Because of previous experiences as a journalist and marketing writer, handled the content with wine experts (300 pages for one language version: French, English and German). During the development process managed a developer and a designer. Reviewed many e-commerce and e-payments solutions, eventually chose one that fitted the website strategy and implemented.
During the operation supervised a webmaster, added daily content, set up an affiliate program, dealt partnerships, integrated new functionality and managed the operations of the web site. Also responsible for the online marketing including search engine optimisation, partnership, promotion. By using my PR-experience to deliver a press release and explore viral marketing, 20.000 people coming from 60 different countries visited this site each month.
Evolving from this project, I have been asked to speak at conferences (about Internet & electronic commerce) and to do some Internet trainings for winegrowers or/and managers.
French Wine Guide
page - Education
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